Though their names might suggest otherwise, online casinos function rather differently from then brick and mortar counterparts. Yet while their business models and revenue sources may differ, a new study from Gamblingcity.net confirms that both work better when offering bonuses to their loyal players.
Researchers at GamblingCity studied the correlation between value and frequency of giveaways with the relative success of the live-action or online casinos giving them. What they found was that the size of a site’s bonus budget (or a live casino’s incentive budget) directly correlated with the success of a site.
"The first conclusion – The bigger the budgets, the bigger the numbers – was not unexpected," said GamblingCity’s Financial Editor, Jason Ferguson, of the live casino study. "What was interesting, however, was that the same holds true for online casinos."
This study could prove beneficial for gamers looking to score decent bonuses at online casinos as it is a clear indication that online casinos, sportsbooks and bingo halls fare better when they regularly reward their players with promotions and bonuses.
